Key Marcoms Law happenings of 2015 and 2016 Forecast
This coming week law firm, Osborne Clarke, will host their annual marketing law forum. The session held in London will provide an insight...
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Senior Vice President at Passle, helping busy experts become thought leaders and spread their knowledge. Enjoy running and cycling with Team GB. Engage with me in realtime: Snapchat: dkchat 1 Instagram: @instdk
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Real Madrid win the Content Strategy El Clasico thanks to new Signing Snapchat
Earlier this week I asked whether Snapchat should be part of a B2B content marketing strategy. A few days since that post and Real Madrid...
Real Madrid win the Content Strategy El Clasico thanks to new Signing Snapchat
Earlier this week I asked whether Snapchat should be part of a B2B content marketing strategy. A few days since that post and Real Madrid...
Google releases its SEO Quality Rating Guide
It's a whopping 160 pages long, but a must read for anyone interested in the mechanics of SEO.
According to the handbook, a high quality...
Passle in The Times
Passle's research is the subject of an article in today’s Times’ supplement on legal innovation: 'Is social media the ultimate legal...
Passle is 7th most influential B2B marketing brand in the UK!
Great to see Passle ranked 7th in the brands, and our CMO Connor Kinnear ranked 11th in the individual categories!
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Check out who the top 50 UK B2B marketing influencers are. If you want to see who ranks beyond 25 hit the download button below to grab...…
A Big Week for InsTech
These are interesting times for those of us involved in insurance innovation. It's been a long time coming, but the building blocks that...
The World, including Insurance, is being eaten by Software
Andreessen's insightful article below highlights, from a thought leaders perspective, where the markers are moving - online.
In the past...
APAC investment in Fintech to Quadruple in 2015
The prediction formed part of a new report that projects FinTech investments in the Asia-Pacific region will "quadruple" in 2015, rising...
Russia Provisionally Suspended by IAAF
This is a strong message but how long does 'provisional' last?
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Russia's athletics federation has been provisionally suspended from international competition - including the Olympic Games - for its...…
It's not just Russia..
Very insightful article by Simon Jenkins, highlighting the opportunities that have been available to clean up sport, starting with Ben...
You really have to go some to make FIFA look good...
With the fate of Russian Athletics announced today I was intrigued by the details and claims within the report. A few specific findings:
Is it time to incorporate Snapchat into your B2B Content Marketing Strategy?
With Snapchat’s latest results and the bold example of Marriott Hotels taking with lead with vlog sensations Casey Neistat and Louis Coles
Into the dragon's den
Hiscox puts its money where its mouth is and offers entrepreneurial insurance ideas support.
Our sense at InsTech London is that a...
Insurance industry in the eye of disruptive technology storm
The old model of massive risk departments analysing every insurance claim already changing with self-service processing by claimants,...
The truth about subdomains and SEO
We often get asked about whether hosting content on a subdomain is as good as a subdirectory of a website.
Whilst we've seen a lot of...
The truth about subdomains and SEO
We often get asked about whether hosting content on a subdomain is as good as a subdirectory of a website.
Whilst we've seen a lot of...
What evolution dictates about feedback
I was speaking with a behavioral economist recently about how feedback and incentives can alter behavior. I showed her the graph below...
Is Feedback the Key to a Successful Content Strategy?
In the article below Michal Wronski talks about the need for a new framework to measure social media and bring a level of consistency and...
How to produce a compelling Hook
I was recently on race duty with British Triathlon in Australia and came across a great example of a Hook. Apple used a Hook for the iPod...
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